In our previous posts in our BFCM series, we deep-dived into how you should prepare your app for Black Friday Cyber Monday season—especially if you’ve decided to turn Shopify store into mobile app to better capture holiday demand—and also shared an example-filled guide on creating a successful discounting strategy.
In this post, we’re going to share customizable app push notification templates that you can use for your Shopify store to keep your app users coming back and shopping from you.
Let’s take a look!
PS. Don’t forget to read our post on how you should prepare your app for the BFCM sale.
Your app push notification strategy for BFCM should consist of pre-, during and post communication campaigns so you can optimize conversions effectively and create loyal shoppers.
As the BFCM sale approaches, building anticipation among your users can be a game-changer. Here are three templates to fuel the excitement and FOMO:
When the sale goes live, use any of these templates to bring in the first round of customers:
There are plenty of people who will add products to their cart but hesitate, get distracted or exit your app to check your competitors. Don’t give up just yet. Encourage users to complete their purchases with these cart recovery notifications, who enjoy a click rate of 16%!
Many users will save their favorites from your catalog to see their discounted sale price. It also reduces the time for conversions! Use the wishlist data to send personalized notifications encouraging users to make a purchase:
Your shoppers will be constantly distracted. Keep the momentum going with these reminder notifications sent on each day of the sale:
Pre-purchase anxiety can be effectively tackled by leveraging social proof. Send them notifications that build their trust in you:
Transactional messages have an impact on repeat purchases and reduce chances of cancellations and returns. Alleviate users’ anxiety with these order confirmation notifications:
When their trust in you builds, customers might place another purchase. It also reminds them of the value of keeping and engaging with your app. Keep your users informed about their order status with these notifications:
This is a type of social proof notification that converts hesitant shoppers. Encourage users to shop your most popular items with these notifications:
Flash sales are incredibly popular during BFCM. It heightens their anticipation and increases conversions. Offer exclusive deals to entice users to make more purchases with the below templates:
To make the most out of these BFCM push notification templates, it’s essential to follow best practices that can significantly enhance user engagement and conversion rates.
Remember the following:
Tailor your messages according to different segments of your audience based on their shopping behavior, preferences, and demographics. If someone has shown a keen interest in your sport shoes by wishlisting them, sending them a notification about heels may not work.
Testing is key here. Choose the optimal time to send out notifications by analyzing your users’ behavior to determine when they are most active on your app, and schedule your notifications accordingly to grab their attention.
Personalize your push notifications by including the user’s name, referring to their previous interactions with your app like the last product viewed, wishlisted or added to cart.
Create a sense of urgency and scarcity by highlighting limited-time offers and stock levels. This can spur users into making quicker purchase decisions.
Employ A/B testing to find out which messages resonate best with your audience on day 1. Analyze the best-performing copies and reiterate every day to increase clicks.
Notifications should be short and snappy to quickly grab your user’s attention. Avoid using jargon and keep the message straightforward to convey the offer effectively.
Utilize rich push notifications effectively. Enhance the visual appeal of your notifications by incorporating attractive images and emojis to make a quicker and stronger impression.
Include a strong call to action in your notifications to guide users on what to do next. Sometimes, they just need to be reminded and guided on what to do.
After the campaign, gather feedback and analyze your open rates to make necessary adjustments for future campaigns.
Always provide users with an option to opt out of receiving notifications – you must ensure you follow all regulations relevant to your country or region.
For a successful mobile app marketing strategy, understanding the comparative effectiveness of different communication channels is vital.
We’ve doubled down on push for eCommerce stores like you because (referencing our previous post on channel comparison):
There is no point in creating a solid discounting strategy when your customers have no idea it exists and where to find them.
As the BFCM season approaches, having a well-strategized push notification campaign can be the key to boosting your sales.
Our team at Shopney can help you in setting up all these notifications seamlessly for your app, ensuring a successful and profitable BFCM season. You can also review Shopney pricing to choose the right plan for your BFCM goals.
Reach out to us now for a personalized BFCM plan!
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