Categories: Engagement

How Back In Stock Notifications Help You To Grow?

You might have been overlooking the importance of them. But they are really important. Here is why…

The best selling products are the ones that bring the biggest revenue. And they have a bad habit of getting out of stock frequently.

An important (yet often overlooked) e-commerce consideration is how to handle temporary out of stocks on the store to avoid losing potential customers. The best way is to let them know when the item that they looked for gets restocked and for brands running a mobile app for Shopify, back in stock notifications are cut out for this!

According to IHL Group, retailers miss nearly $1 trillion in sales due to out-of-stock products. A huge amount of revenue evaporates every year. And a part of that $1 trillion might belong to you.  So, we have added this simple yet great feature to Shopney to your potential revenue and help you to grow.

How does it work?

If a product of your store gets out of stock, in the product detail page the ‘notify me’ button appears instead of ‘add to cart’.

This approach helps you boost repeat purchases by bringing back shoppers exactly when the product they want is available again.

If your customer clicks on it we keep that data in our base and send a push notification when the product gets restocked as shown below.

Plus, by the beginning of October 2019, as we got integrated with the ”Back In Stock” app your customers will also be notified by email.

Thanks for reading! Now it’s time to set up your back-in-stock notifications—so you can build your mobile app and start sending timely push alerts that bring customers back the moment products are available again.

 

Author

Hazel Palan

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