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Shopney Blog
Published posts: 47

About Serena Powell

256 views

Why Every B2B eCommerce Brand Needs a Mobile App

Serena Powell - Marketing - March 11, 2025

Mobile apps have emerged as the new gateway for B2B commerce, transforming the way companies engage with their corporate buyers. 

Today’s buyers expect seamless, intuitive digital experiences that cater.

TAGS: #Brands#eCommerce#Mobile app#Shopify#Shopify Plus
262 views

How to Build an Effective Post-purchase Experience for Your Shopify Store

Serena Powell - Retention - January 7, 2025

The post-purchase phase is where you turn a one-time shopper into a loyal, returning customer. It’s easy to think your job is done once an order is placed, but the real opportunity.

TAGS: #Customer experience#Customer Loyalty#Guides#Shopify#Shopify Plus
219 views

Enrich Your Mobile App Merchandising to Drive More Sales

Serena Powell - Product & Trends - December 26, 2024

Organizing and presenting products effectively can be a game-changer for Shopify and Shopify Plus merchants with extensive product ranges. For brands that operate through a mobile app for Shopify, Shopney’s Multiple.

TAGS: #Mobile app#Product features#Shopify#Shopify Plus
165 views

How to Boost Engagement and Conversion with Live Selling

Serena Powell - Product & Trends - December 26, 2024

We live in the digital age now, and eCommerce is trending. Mobile shopping and social media channels are the hype now, and we need to talk more about live selling!

What started in.

TAGS: #Guides#Integrations#Mobile app#Shopify#Shopify Plus
232 views

The Ultimate Guide to Mastering BFCM 2024 for Shopify Brands

Serena Powell - Marketing - October 24, 2024

Black Friday and Cyber Monday (BFCM) are the biggest sales events of the year, making them crucial for driving revenue and customer engagement, and they are coming in a very short time..

TAGS: #BFCM#Guides#Seasonal Marketing#Shopify#Shopify Plus
221 views

Prepare your Shopify store for back-to-school: Key strategies for 2024

Serena Powell - Marketing - July 30, 2024

The second-largest shopping period of the year, back-to-school season, is projected to grow 3.2% to reach $81.16 billion in the US this year.

TAGS: #Best Practices#Seasonal Marketing#Shopify#Shopify Plus
198 views

How To Increase Your Mobile Session Time in Your Shopify Store Mobile App

Serena Powell - Engagement - May 31, 2024

In a world full of notifications and distractions, keeping a shopper engaged on your eCommerce app can be tough especially if you’re running a mobile app for Shopify. If they don’t.

TAGS: #Guides#Mobile app#Shopify#Shopify Plus
261 views

How to Reduce Customer Retention Costs With an eCommerce App for Shopify Stores

Serena Powell - Retention - May 9, 2024

As eCommerce continues to grow, mobile apps are emerging as integral tools for businesses. They offer customers a seamless and engaging shopping experience directly from their smartphones — especially when.

TAGS: #Cost-Saving#Guides#Mobile app#Shopify#Shopify Plus
292 views

How to Reduce Shopify Retargeting Campaign Costs With Push Notifications

Serena Powell - Engagement - April 24, 2024

Retargeting ads can effectively re-engage website visitors who didn’t convert on their first visit. But if it was the only and best way to retarget customers, we wouldn’t be coming.

TAGS: #Cost-Saving#Guides#Product features#Push Notifications#Shopify#Shopify Plus
338 views

How to Improve Conversion Rates on Mobile Campaigns for Shopify

Serena Powell - Conversion - March 26, 2024

If you think mobile is the future, you’re completely mistaken.  

Mobile is the present reality for all eCommerce brands especially those that.

TAGS: #Guides#Mobile Commerce#Shopify#Shopify Plus
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