Seasonal Marketing

BFCM is a competition between everyone. You, your main competitor, Amazon, Etsy, and some others you don’t even know but stealing customers from you. Literally, it’s the everyone vs everyone type of battle. Period. Now there are several questions for you. Your answers will decide if this is the guide you need to follow or […]

Summer means the one word for many people: Vacation! In other words, swimming, traveling, festivals, concerts and many other outdoor activities. These are the priorities of people during the summer, not shopping activities. Also, people spend less time with their electronic devices during summer since they prefer to participate in outdoor activities. That means less […]

The back-to-school season is usually associated with a fresh start. However, parents, children, and educators are currently looking forward to the 2022-2023 school and college year with greater enthusiasm post the pandemic induced lockdowns. This pent-up emotion is also expected to fuel retail sales. Traditionally, the back-to-school shopping period is one of the biggest (second […]